Does your investment meet brand standards? A thorough brand audit gives you a clear answer.
We carefully assess your projects against your brand’s corporate standards, build a roadmap to close the gaps and manage the entire transition process for you.
Scope of service
- Consultation and assessment: analysis of the current situation and needs
- Questionnaires and checklists: detailed review based on brand criteria
- Recommendations: practical, concrete solutions for areas of improvement
- Documentation and reporting: transparent, clear and traceable records throughout the process
Why you need a brand audit
International hotel brands set detailed requirements for technology areas such as network infrastructure, guest internet, telephony and TV systems. Finding out early whether these requirements are met, in a new hotel project, a brand conversion or before a renovation, is the most effective way to protect your opening date and budget.
In a brand audit we compare your existing infrastructure and project documents with the brand’s criteria. We report the gaps together with their severity and the order in which to address them, so you can plan clearly what needs doing and when.
During the audit we coordinate communication with your hotel team, your project manager and, where needed, the brand’s technical teams. For points open to interpretation we rely on the brand’s current documentation to decide the right solution. We share our findings as a short summary for management and a detailed checklist for your technical teams.
We recommend treating the audit not as a one-off check but as a process repeated at key project stages, so deviations during design, installation and handover are caught in time.
What happens after the audit?
You can carry out the improvements in the report with your own suppliers, or work with us on implementation in areas such as networking, cabling, internet access, IP PBX and IPTV. When the work is complete, a follow-up check lets us prepare a close-out report documenting that the gaps have been resolved.
This way you go into brand inspections prepared and keep last-minute surprises and costly revisions before opening to a minimum. We have worked with our technology partner humelab hospitality on hospitality technology since 2021.
Contact us to review your project’s compliance with brand standards together.
Related services: hotel Wi-Fi and high-speed internet, hotel IPTV and all our solutions.